Why I Write

I’ve always believed that storytelling is more than a craft. It’s how we make sense of the world, how we bring shape to chaos. And for me, writing has always been the place I go to do just that. It’s restorative, clarifying, grounding—especially in a world that rarely slows down.

As a chief marketing officer and marketing leader, I’ve spent decades helping brands find their voice. But writing gives me something else—it gives me back my own. It’s where I wrestle with ideas, untangle frustration, and explore what I’m learning, not just professionally but personally. It’s the place I reflect as a brand transformation expert and performance marketing executive... and simply as a human navigating a high-growth, high-expectation world.

I was raised in a house where self-expression wasn’t just allowed–it was necessary. Artists, therapists, and thinkers filled our dinner table. Talking about feelings wasn’t weak, it was wisdom. Sharing what you believe in wasn’t ego, it was empathy. That background shaped me into a storytelling-obsessed, creativity-fueled senior marketing leader–and likely explains why I’m so passionate about the intersection of marketing, purpose, and identity.

That’s what makes writing so essential for me. Not just to express–but to process. When things feel off, writing helps me reconnect the dots. It clears space in my brain. It’s how I navigate ambiguity and move from noise to signal. It’s where the CMO-level strategist in me meets the human beneath the title.

But here’s the shift: I no longer just write for myself. I write for others, too–for the team member who’s struggling to find their creative voice, for the brand that’s lost its way in a sea of sameness, for the peer looking for a new lens on what modern marketing leadership should be. As a marketing thought leader and strategic marketing advisor, I’ve found the most powerful ideas are often the most personal ones. Vulnerability breeds connection. Sharing isn’t self-promotion, it’s contribution.

That’s why I write here. And that’s why I post on LinkedIn often. It’s not to add to the noise, but to create space for growth, for inspiration, for community. Sometimes I overshare (I’m working on it). Sometimes it’s messy. But that’s part of the process, too. It’s how we learn.

So I’m not going to name this blog–at least not yet. Naming something comes with responsibility. A label should hold meaning.

I’m creating this space so that I can explore what it really means to lead with both heart and head. To reflect on the business of marketing–and the humanity of it, too. To talk candidly about brand transformation, scalable marketing strategy, creativity, leadership, and the real (and often unspoken) journey of being a high-impact marketing executive today.

We’re living in an era where marketing is under more pressure than ever to perform and transform. The demands are real: revenue, relevance, reach. But so is the opportunity. I believe that when people, purpose, and performance align, brands don’t just grow; they evolve. That’s the kind of growth marketing I care about. That’s the kind of leadership I’m here for.

So yes, some of what I write may be messy. Some of it may be deeply strategic. Some may feel like word vomit, while other posts may read like a brand strategy playbook. But that’s the point. This isn’t a content calendar. It’s a real-time exploration of what it means to be a CMO with digital expertise, and a creative background–navigating brand evolution and marketing innovation with both courage and curiosity.

Let’s see what gets sparked.