Who is Jordan Liebman?

I’m a global marketing leader who believes the most powerful brands don’t choose between storytelling and sales—they deliver both. This isn’t an either/or proposition. It’s an and. Right now, I serve as Senior Vice President, Head of North America Marketing & Communications at Konica Minolta, a global technology company helping businesses rethink the way they work. I was brought in to help lead a transformation – not just of the brand, but of how marketing drives growth. I oversee all brand, demand generation, communications, and customer experience efforts across the U.S. and Canada and am also a member of the global marketing executive leadership council. We’re evolving how the company shows up in the market, building a more modern, integrated go-to-market engine, and making marketing a direct contributor to revenue and long-term value creation.

Before this, I was Vice President , Global Head of Demand Generation & Brand Marketing at BlueJeans by Verizon, where I led the transformation of a niche B2B video platform into a strategic solution for sectors like healthcare, education, and entertainment—partnering with sales to accelerate revenue while building long-term brand equity. We helped BlueJeans become more than a product – it became a strategic solution, whether enabling telehealth, live broadcasts, or hybrid learning. Our marketing efforts were equal parts precision and creativity, designed to perform in the short term and build equity in the long term. At Verizon, I helped evolve the company’s image from passive telecom to purpose-driven tech brand—creating campaigns and content that reached tens of millions, launched new products, and deepened cultural resonance.

Earlier in my career, I worked at top agencies like Grey, BBDO, Publicis, and mcgarrybowen, leading work for brands like Gillette, FIFA, the International Olympic Committee, ExxonMobil, JPMorgan Chase, Verizon, LVMH, and Charmin. I’ve helped reinvent legacy brands, accelerate challenger growth, and lead award-winning campaigns recognized by Cannes Lions, Webbys, Clios, Addys, and Edison Awards. But more than anything, it’s moved the needle where it matters: on business growth, on customer experience, on market perception.

I fell in love with marketing as a teenager – I’ve always felt an authentic curiosity about what drives consumers, and I passionately believe in the power of iconic brands to make a positive difference in the world. I want to create immersive brand experiences that go beyond commerce and reshape the way that they see the products and services they bring into their lives.

I believe the most valuable marketing doesn’t just reach people—it reshapes how they see the world and their place in it. It drives belief and behavior. It earns trust, sparks emotion, and delivers measurable business impact.

That’s the bar I set for myself and the teams I lead.

I bring a maker’s mindset to the C-suite. Equal parts strategist and creative, analyst and storyteller. I think in big swings, tight feedback loops, and long-term value. I’m drawn to complex problems, competitive categories, and moments where a brand has something to prove—or something to protect.

I’m also an artist. A coach. A husband and father. A native New Yorker shaped by culture, curiosity, and the constant tension between craft and commerce. My work is personal, because I believe marketing should matter. Not just to the business, but to the people it serves.

That’s who I am. That’s how I lead. And that’s what I love to do.